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Chain stores also have the opportunity to take advantage of economies of scale in the areas of advertising, store design, and inventory control.
The forerunners in the direct-selling industry include The Fuller Brush Company (brushes, brooms, etc.), Electrolux (vacuum cleaners), and Avon (cosmetics).
While merchants can sell their wares through a store or nonstore retailing format, retail organizations can also structure themselves in several different ways.
The major types of retail organizations are corporate chains, voluntary chains and retailer cooperatives, consumer cooperatives, franchise organizations, and merchandising conglomerates.
In addition, Tupperware pioneered the home-sales approach, in which friends and neighbours gather in a home where Tupperware products are demonstrated and sold.
Amway and Shaklee, distributors are rewarded not only for their direct sales but also for the sales of those they have recruited to become distributors.
In Japan vending machines now dispense frozen beef, fresh flowers, whiskey, jewelry, and even names of prospective dating partners.